Immerse Events have been on the road with Summer Bright Lager since 2016 bringing to life the #summersessions tour creative, sourcing venues and managing the production and logistics.
The FREE sunset shows have toured up and down Australia’s East (and West Coast) and we have done a hell of a lot of venue recces across Australia expanding our network of contacts and venue database!
Working with Summer Bright Lager and Bring agency on a series of FREE sunset shows up and down Australia’s East (and West) Coast has been a dream especially the talent! Tours have included - Jagwar Ma + Jack River - Middle Kids + Cub Sport - Alex Lahey + The Belligerents.
Immerse events was responsible for overseeing production and bringing to life the SBL brand and tour concept across WA, NSW and QLD.
We have built custom crate entry arches, tour signage and stage design. At the Secret Garden Show Immerse events secured the venue, and bar management, staging, AV production and all theming for an amazing session that Byron locals were jumping the fence to get into.
The events have seen some solid partnerships with Junkee, Stab Magazine and Life Without Andy and we understand that an event like this is all about content creation and sourcing the right social and PR relationships to promote brand love!