In 2018, Immerse were contracted by QMusic and Brisbane City Council to introduce a new format and vision for Valley Fiesta 2018
“The team behind Fiesta are creatively charged, committed and resourceful. It was a delight working with them for "Press 'A' to Start" during Valley Fiesta 2018.
Kim Allom - Defiant (QLD Game Development agency)
Immerse delivered a new successful format and program in which there were 117 events, 3 x laneway activations and 45 x venue hosts co-creating and contributing to the program that promoted Fortitude Valley and Valley Fiesta in a new light.
Previously, the majority of the Valley Fiesta program and expenditure was focused around the delivery of live music on a Brunswick Street stage. 2018’s program aimed to extend throughout venues, laneways and shops in the precinct and offered a range of free and ticketed performances and experiences for punters.
Brunswick St Mall’s Main Ring hosted free performances with nightly show Le Coup Cabaret headlining the bill. In addition to the performance program, the Visual arts showcase included building lighting, projection mapping, and installations and décor/theming. This encouraged people to explore, experience and enjoy the Valley precinct over the 5 days.
Immerse Events were responsible for the event producing, program, production and site management including Visual art installations and overseeing the installation and rigging of a Circus tent on a Council structure
#valleyfiesta #myvalleybne - September 2018