Optus & Universal Music gave fans of The Preatures the chance to join the band at a secret location to launch their "Girlhood" album.
The word "secret" to Immerse meant that we had to find a unique Motel in Northern NSW, book all the rooms and coordinate with local authorities to run a "film shoot" and event with alcohol for 200 pax.
Luckily on a location scout we stumbled across The Sails Motel in Brunswick Heads, met with the owner and pencilled in all rooms straight away as we knew this was the place that Universal Music was looking for!
In addition to the venue arrangement we, organised the liquor license in a very short turn around, food and beverage, staging, AV, security, generators, and coordinated infrastructure with the film crew shooting the clips.
Nothing like watching The Preatures performing their new songs in a retro Motel that you have booked out!