OutdoorJonny Ruddy

community events

OutdoorJonny Ruddy
community events

"Brisbane's newest street festival showed us how good a block party can be" 

The End of the Line Festival is a free street festival which aims to showcase and celebrate the unique Brisbane precinct of Woolloongabba.


We have been involved in producing the event since it's inception in 2014 and now in its 5th year the festival goes from strength to strength!

Restaurants extend their licenses into the cul-de-sac on Logan Rd to give a unique urban dining setting. Live music stages, market stalls, food trucks, projection art and children's activities provide entertainment throughout the day

Immerse Events director Jonny Ruddy began this festival with his best mate after spending a considerable amount of time getting to know all the bars and restaurants in this dining precinct near where they lived.

With his previous experience producing the Teneriffe Festival he and the team created their vision for a new Brisbane Street Festival concept and to use the event as an alternative platform which facilitates the exposure of new and exciting local talent across a broad range of disciplines: music, food, art, sport, projection and film.

Immerse events manages all council applications, festival production, sponsorship, market stall management and community engagement.

We are an all hands on deck team! 

It’s a long old day when you have to bump in and coordinate - 2 stages, a gallery, a full half pipe with pro skaters, dancers and flash mobs, artists, huge scale interactive light projections, live graffiti, jumping castles, professional athletes & childrens’ activities. Not to mention being responsible for 15 000 people, 65 market stalls, 10 restaurants, 2 road closures, 12 epic bands and 5 retailers.

It’s been an incredible way to engage with the community, local business’s council and local authorities.